Podcasts are audios, kind of like a radio show. Listeners can subscribe to specific podcasts, download episodes as they become available and listen to them whenever they like.

Given podcasts’ ability to attract and keep an audience, it’s no surprise that businesses are beginning to see it in a marketing light. Podcasts can help build your brand and influence the purchasing decisions of your target market.

Podcasts are growing in popularity every day

The great news is that podcasts are cheap to use. You can create them using free software, all you need is a computer, a microphone and a topic. On the topic of, well, topics, choosing one is absolutely key. Attracting an audience requires focusing on a particular niche

The difficult part is choosing something that people will be interested in and relates to your business and the products or services that you sell. For example, if your firm offers IT services then your podcast could focus on the latest tech solutions for small and medium-sized businesses.

Once you have chosen your topic, you need to choose a format. Are you going to run a solo talk show or are you perhaps going to interview a different business person every week? If you’re interviewing guests, it’s best to stick to one host as having too many people speaking at once can cause a lot of confusion and talking over one another.

After this, you will need to upload it to an audio streaming service provider such as iTunes or Spotify (there are many other options available). Once your podcast is up and running, you can promote it on your website and social media channels.

And there you have it, your very own podcast! If you have a podcast or are interested in creating one, what is or would be your niche? Let us know in the comments below!

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